Brand Identity Designer & Creative Strategist — Kerala, India
I build brand identities and the campaigns that carry them — from logo system to Meta Ads dashboard. One year and a half in-studio, two more freelance, worldwide clients.
Muhamed Rafi — Malappuram, Kerala
01 — Selected Work
Two self-directed brand systems, one live performance-marketing result, and a body of real client print work.
Self-Directed Brand Concept — Sustainable Stationery
A full identity system for an imagined premium, sustainable stationery brand — built to feel "quietly luxurious." Leaf-and-ampersand mark, an earthy palette reasoned from the brand's sustainability story, and applications across packaging, notebooks and stationery.
Performance Marketing — Live Campaign Series
A Meta Ads engagement series built for a community organization's outreach and fundraising initiatives — audience retargeting, message-optimized creative, and continuous budget reallocation toward the best-performing set.
528
Total Conversations
₹16.95
Avg Cost / Result
₹8.95K
Total Spent
Self-Directed Brand Concept — Specialty Coffee
A premium specialty-coffee identity: a monogram built from a V, a coffee bean and a leaf, paired with Playfair Display and Montserrat across packaging, signage and stationery.
Client Work — Print & Social
Posters, admission campaigns, offer flyers, brochures and social creatives produced for real clients across retail, education and community organizations — designed for print, screen and out-of-home.
02 — What I Do
Marks, systems and guidelines built to hold up across every touchpoint — from favicon to storefront.
Scroll-stopping creative for campaigns, product launches and always-on content calendars.
Posters, brochures, banners and business cards — production-ready files, not just pretty renders.
Campaigns planned, launched and optimized against real cost-per-result and reach numbers.
Using AI tools to accelerate concepting and product visualization — direction and craft still come from me.
03 — How I Work
Stage 01
Understand the business, the audience and what success actually looks like.
Stage 02
Explore direction through mood, color, type and rough composition before anything is final.
Stage 03
Build the system out in full — logo lockups, applications, campaign assets, production files.
Stage 04
Ship it — to print, to platform, to ad manager — then track what happens next.
04 — About
I'm Muhamed Rafi, a graphic designer and digital marketer based in Malappuram, Kerala. Across four years — one and a half of them in a full-time studio role, the rest freelance — I've worked on branding, social media design, print media and Meta Ads for clients across retail, education and community organizations.
I like the moment where a logo decision and a campaign decision turn out to be the same decision — where the mark, the palette and the ad creative are all making the same argument.
1.5
Years In-Studio
2+
Years Freelance
4+
Organizations Served
2
Disciplines, One Strategy
05 — Get in Touch
Available for freelance projects and remote full-time roles. Based in Kerala, India — working across time zones.
